Augmented Mindset
How the people who are multiplying their business with artificial intelligence think.
The advantage in this era is not technical, it’s mental. The winner is not the one who knows the most about technology, it’s the one who thinks differently. This book gives you the 7 mindset shifts to get there.
This book is for you if...
- You feel artificial intelligence is a train pulling away, and you’re standing on the platform, watching.
- You believe “this is for people who know technology” and you feel that’s not your world.
- You have a business that’s doing well, but everything depends on you and it can’t scale.
- You tried an AI tool for a while, never figured it out, and walked away feeling it’s not for you.
If you recognized yourself in any of these, it’s not a knowledge problem. It’s a mindset problem. And that can be changed.
The 7 shifts of the Augmented Mindset
- 01
From Spectator to Protagonist
From “AI isn’t for me” to “I got here just in time.”
- 02
From Doer to Director
From “I have to do everything myself” to “My job is to direct, not to do the work.”
- 03
From Perfectionist to Launcher
From “I’ll launch it when it’s perfect” to “I launch it, I show it, I improve it.”
- 04
From Scarcity to Abundance
From “I only have one bullet” to “I can test ten bets for the cost of one.”
- 05
From Your Hourly Rate to the Price of the Result
From “I charge for my time” to “I charge for the problem I solve.”
- 06
From Promising to Showing
From “I promise what I’m going to do” to “I show what already works.”
- 07
From Tasks to Systems
From “I work task by task” to “I build assets that work for me.”
Each shift is a chapter. Each chapter ends with an exercise you can apply that same week.
Johnny Ferrante
AI and agents expert. I run real businesses with AI: agents, automations and systems for companies.
I have a degree in International Relations from UAGRM, studies in Social Communication at Universidad Nur and a diploma in Commercial Management. I was Marketing Director at Web On, then a strategist and agency partner. In 2021 I founded Quimera.
Since then I’ve run more than 100 brands and built more than 40 systems with my AI team. Today I’m Founder & CEO of Quimera Group, in Santa Cruz de la Sierra, and of Tech Agents LLC, in Miami.
This book sums up the seven mindset shifts that took me from putting in the hours to directing systems.
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